BAM! (Better Association Marketing) from HighRoad Solution

Just Released!  The December Toolkit: Customer Engagement Plan Methodology

Written by Jeanette Hausner | 12/19/16 7:16 PM

This toolkit was designed to help you increase customer engagement with your organization.  By following this simple step by step guide, you can create an effective customer engagement plan that will enable your organization with a customer centric approach to drive revenue.  This methodology consists of 6 stages, with a description of each step and action items for every stage. It is designed to help you:

  • Understand the shift from Customer Experience to Customer Engagement objectives.
  • Plan & Develop a Journey Map to improve how customers engage with your company.
  • Select & Implement technologies to enhance the customer’s experience with your brand.
  • Identify Advocates & Measure results to increase brand awareness and drive revenue.

Using this toolkit will help your organization foster lifelong customer advocates who will embrace your brand beyond any one product or service experience.