---
title: "Infographic Of The Week:  Mass Marketing Versus Personalized Marketing"
description: This infographic explains why marketers should stop using mass marketing techniques and move to personalized digital marketing.
---

[BAM! (Better Association Marketing) from HighRoad Solution ](https://www.highroadsolutions.com/blog)

# [Infographic Of The Week:  Mass Marketing Versus Personalized Marketing](https://www.highroadsolutions.com/blog/infographic-of-the-week-mass-marketing-versus-personalized-marketing)

 Written by [Jeanette Hausner](https://www.highroadsolutions.com/blog/author/jeanette-hausner) | 11/29/16 5:02 PM

Long ago all marketing was personal, from door-to-door salesmen to businesses you interacted with.  Then digital communications became more prevalent and mass marketing techniques took over.  The infographic below explains why it's time to get personal again.

<http://visual.ly/mass-marketing-versus-personalization>

 

 

To see more great infographics visit our Digital Marketing Pinterest page.

[View full post](https://www.highroadsolutions.com/blog/infographic-of-the-week-mass-marketing-versus-personalized-marketing)

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