---
title: How To Prepare For Marketing Automation
description: If your organization is thinking about marketing automation, here are 10 steps you should take to prepare for marketing automation success.
---

[BAM! (Better Association Marketing) from HighRoad Solution ](https://www.highroadsolutions.com/blog)

# [How To Prepare For Marketing Automation](https://www.highroadsolutions.com/blog/how-to-prepare-for-marketing-automation)

 Written by [Jeanette Hausner](https://www.highroadsolutions.com/blog/author/jeanette-hausner) | 8/26/16 2:00 PM

Marketing automation is still a relatively new technology for many organizations.  It is because of this relative newness that a great deal of confusion exists about exactly what a marketing automation system can do for an organization, and how to properly implement it as part of existing marketing strategies.  If your organization is thinking about marketing automation, how do you prepare for it's implementation?  Are you ready?  What does marketing automation readiness look like?  We have found a great article at [Act-On](https://www.act-on.com/blog/2015/09/how-do-i-prepare-for-marketing-automation/), written by Janet Johnson, that lists 10 steps you should take to prepare for marketing automation success.

 

 

[View full post](https://www.highroadsolutions.com/blog/how-to-prepare-for-marketing-automation)

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