---
title: Email Marketing VS. Marketing Automation
description: HighRoad completed their Marketing Automation Workshop and the buzz in the room seemed to be people noticing how different an email marketing platform and a marketing automation platform really are…
---

[BAM! (Better Association Marketing) from HighRoad Solution ](https://www.highroadsolutions.com/blog)

# [Email Marketing VS. Marketing Automation](https://www.highroadsolutions.com/blog/email-marketing-vs.-marketing-automation)

 Written by [Kathryn Fisher](https://www.highroadsolutions.com/blog/author/kathryn-fisher) | 9/28/16 8:30 PM

HighRoad completed their [Marketing Automation Workshop](https://pages.highroadsolution.com/hru-marketing-automation-workshop-get-resources) and the buzz in the room seemed to be people noticing how different an email marketing platform and a marketing automation platform really are…

Marketing automation simply put by Maneesha Manages, is a way to combine a variety of tools and then tie them together by a campaign to allow for ROI reporting. Not long after making this statement, Maneesha showed a chart which really seemed to be the “ah ha!” moment for those around me:

Bottom line: A marketing automation platform focuses around knowing your target market better: can your platform track a contact from their first interaction with you all the way to the point of conversion and also provide you with ROI reporting?

                **If not or you are unsure, I know a [unicorn](http://www.forbes.com/sites/johnellett/2014/08/22/the-rise-of-the-unicorns-why-marketing-technologists-will-rule-modern-marketing/#dc12477ef90b) I could hook you up with…

[View full post](https://www.highroadsolutions.com/blog/email-marketing-vs.-marketing-automation)

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