HighRoad completed their Marketing Automation Workshop and the buzz in the room seemed to be people noticing how different an email marketing platform and a marketing automation platform really are…
Marketing automation simply put by Maneesha Manages, is a way to combine a variety of tools and then tie them together by a campaign to allow for ROI reporting. Not long after making this statement, Maneesha showed a chart which really seemed to be the “ah ha!” moment for those around me:
Bottom line: A marketing automation platform focuses around knowing your target market better: can your platform track a contact from their first interaction with you all the way to the point of conversion and also provide you with ROI reporting?
**If not or you are unsure, I know a unicorn I could hook you up with…