Do you think marketing automation is primarily used for lead generation? If so you are certainly not alone, many marketers do. The truth is marketing automation can do much more. You can and should leverage this technology for brand marketing and customer marketing as well. Marketing automation can be used at every stage of the customer lifecycle. By using the power of data driven strategies derived from a marketing automation platform you can drive leads, build your brand, and deliver an outstanding customer experience. We have found an article at Act-On, written by Cindy Collins-Taylor, that explains what benefits marketing automation has to offer, not only for lead generation strategies, but also for branding and customer marketing strategies. This article will help you understand what marketing automation can do and how to get the most out of your marketing automation palform.
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