---
title: Attracting New Members (or Attendees or Donors or Customers)
description: How to Attract New People to Your Brand is a 3-part free webinar series for association marketing & communication professionals from ASAE-endorsed HighRoad Solution.
---

[BAM! (Better Association Marketing) from HighRoad Solution ](https://www.highroadsolutions.com/blog)

# [Attracting New Members (or Attendees or Donors or Customers)](https://www.highroadsolutions.com/blog/attracting-new-members-or-attendees-or-donors-or-customers)

 Written by [Suzanne Carawan](https://www.highroadsolutions.com/blog/author/suzanne-carawan) | 10/23/15 8:24 PM

Our new Topic of the Month series kicked off in October. This month we focused on "How to Attract" since so many associations are trying to grow their memberships and need to do so in the Digital Age. Whether you're trying to grow new members (those hard-to-attract Millennials) or grow non-dues revenue, this month's series has something for everyone using our new 3-session format which allows us three hours to really delve into the topic to look at:

- topic overview and why it's important
- best practices 
- how to measure

Enjoy our on-demand format for this month's How to Attract Series when U have time this month:

- [How to Attract New People to Your Brand](https://highroadu.inreachce.com/Details?resultsPage=1&sortBy=&q=Attract&searchType=1&groupId=81867352-eb2d-4832-98b7-ab09eff3da6b#description)
- [Best Practices: Attracting New People to Your Brand](https://highroadu.inreachce.com/Details?resultsPage=1&sortBy=&q=Attract&searchType=1&groupId=df016b22-9f5b-42d7-88a4-4e8ca514aa7a#description)
- [We Got One! How to Measure a Recently Activated Person](https://highroadu.inreachce.com/Details?resultsPage=1&sortBy=&q=Measure&searchType=1&groupId=ed649586-58b3-43ea-9dbe-063cadc68a22#description)

All of the on-demand webinars are housed in HighRoad U along with more than 120 content assets that focus on hot topics in association marketing, membership, communications and technology:

 

[View full post](https://www.highroadsolutions.com/blog/attracting-new-members-or-attendees-or-donors-or-customers)

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