---
title: "Association Marketing Brief: Content Personlization"
description: To help the association industry fast-track their digital transformation, last month we introduced a new series of webinars that are designed to bring for-profit marketing research into the association world.
---

[BAM! (Better Association Marketing) from HighRoad Solution ](https://www.highroadsolutions.com/blog)

# [Association Marketing Brief: Content Personlization](https://www.highroadsolutions.com/blog/association-marketing-analyst-brief-content-personlization)

 Written by [Liz Mackenzie](https://www.highroadsolutions.com/blog/author/liz-mackenzie) | 5/4/16 4:16 PM

Have you noticed the influx of non-traditional association professionals into the industry? Are you new to the association world and feel like you've landed on the Moon? It's true, the worlds of for-profit and non-profit are merging together due to the need for businesses to realign around the customer experience.

To help the association industry fast-track their digital transformation, last month we introduced a new series of webinars that are designed to bring for-profit marketing research into the association world. Join industry expert, Jerry Rackley, for a series of webinars that provide the latest in market research on a selection of topics relevant to the association market.

Our Analyst Brief series is the latest program in our HighRoad U digital marketing initiative that includes: 

- [Inbound Lunch Bunch](https://pages.highroadsolution.com/2016lunchbunch)
- [State of Digital Marketing in Associations Longitudinal Research Study](https://pages.highroadsolution.com/sdma2016)
- [Toolkit of the Month](https://site.highroadsolution.com/access-all-toolkit-pages)
- [Topic-Based Webinars](https://pages.highroadsolution.com/hru-2016-webinars)
- [Digital Marketing Seminars](https://site.highroadsolution.com/seminars)

Don't miss our second Analyst Brief series next week:

**"Content Personalization" Webinar*****  
 Tuesday, May 10 , 2016  
 12 pm Eastern**  
** Eligible for 1 CAE**

Don't see our awesome button and want to [Register Now?](http://event.on24.com/wcc/r/1183674/BDD56ABA9124F86BC62E444A12F24B90)

 *will be available on-demand 

[View full post](https://www.highroadsolutions.com/blog/association-marketing-analyst-brief-content-personlization)

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