---
title: AdRoll's 2016 State Of The Industry Marketing Research Report
description: In-depth insights into the technological explosion in marketing are presented in this 2016 State Of The Industry marketing research report by AdRoll.
---

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# [AdRoll's 2016 State Of The Industry Marketing Research Report](https://www.highroadsolutions.com/blog/adrolls-2016-state-of-the-industry-marketing-research-report)

 Written by [Jeanette Hausner](https://www.highroadsolutions.com/blog/author/jeanette-hausner) | 9/30/16 4:28 PM

Marketing is becoming more technology driven and marketers are becoming more sophisticated and tech savvy than ever before.  The use of programmatic advertising among marketers has dramatically increased in the last few years.  The rise in usage of marketing automation software has now made it possible to tailor your message to the right people, at the right time and place for optimal results.  In-depth insights into this tech explosion in marketing are presented in [AdRoll's State Of The Industry 2016 report](https://www.adroll.com/resources/guides-and-reports/2016-state-industry).  1050 marketers, across numerous industries, were surveyed on their perspective of the changing advertising and marketing landscape.  Take a look at the report and see where marketers are in the adoption of these new marketing technologies.

 

 

 

[View full post](https://www.highroadsolutions.com/blog/adrolls-2016-state-of-the-industry-marketing-research-report)

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