Welcome emails can be used for more than just a friendly greeting. Organizations can use this type of email as an opportunity to guide subscribers into their world. They can be used to set expectations, provide education, highlight services and product features, or point out discounts and offers. Welcome emails set the stage for what a customer can expect from an organization. They also outperform promotional mailings. Welcome emails have 4 times higher open rates and 5 times higher click-through rates than promotional emails. Yet close to 70% of marketers are still not incorporating them into their customer aquistition program. Our partner Bluehornet, has created a guide of best practices for building a welcome email campaign. Download "A Digital Marketers Guide-Welcome Email Campaign" and learn about the benefits of using welcome emails to help increase your digital marketing success and grow your organization.