---
title: "6/5 Weekly Roundup: Recommended Reading for Association Marketers"
description: A weekly roundup of association and marketing advice, news and assets, with a little extra MMCC flavor.
---

[BAM! (Better Association Marketing) from HighRoad Solution ](https://www.highroadsolutions.com/blog)

# [6/5 Weekly Roundup: Recommended Reading for Association Marketers](https://www.highroadsolutions.com/blog/6/5-weekly-roundup-recommended-reading-for-association-marketers)

 Written by [Lisa Campo](https://www.highroadsolutions.com/blog/author/lisa-campo) | 6/5/15 2:36 PM

Yay for Friday, association marketers! In honor of ASAE's [MM&C Convention](http://www.mmcconference.org/) this week, here's your usual list of association and marketing advice, news and assets, with a little extra MMCC flavor.

[Monday Buzz: How Big Is Your Crowd, Really?](http://associationsnow.com/2015/06/monday-buzz-crowd-size/) Soon, we may be able to gauge crowd/event atttendance size just by using smartphone data. Super cool and could be a game changer for you event marketers. From [Associations Now](http://associationsnow.com/) (by the way, you should be checking their site at least once a week to keep up with association news). 

Also from Associations Now, [A Few Worthy Takewaways from MMCC 2015](http://associationsnow.com/2015/06/worthy-takeaways-mmcc-2015/): Tech writer [**Ernie Smith**](http://associationsnow.com/author/erniesmith/)'s recap of MM&C 2015. (I [wrote a recap](https://blog.highroadsolution.com/blog/mmcc-2015-recap) as well, if you want more than one take!)

[Content Marketing for 'Boring' Industries](http://blog.hubspot.com/marketing/content-marketing-tips-boring-industries): 10 Tips for Creating Interesting Content: We all know associations cater to niche audiences. Some of your content may seem boring or too technical, but there's always a way to write and produce it better. Via [HubSpot's Marketing Blog](http://blog.hubspot.com/marketing)

[Making Custom Font Stacks Work in Outlook](https://www.emailonacid.com/blog/details/C13/custom-font-stacks-in-outlook): If you've worked on email at all in the past few years, you know that Microsoft Outlook can be the bane of our existence. [EmailonAcid](https://www.emailonacid.com/blog/) has some great solutions for Outlook-related problems, including this one about ensuring your custom font shows up in Outlook.

Wanna know how your emails shape up against other companies and nonprofits? [Campaign Monitor](https://www.campaignmonitor.com/) has picked its [100 Best Email Campaigns of 2015](https://www.campaignmonitor.com/best-email-marketing-campaigns/), and they're a beautiful bunch.

Did you know [CQ Roll Call has a blog](http://connectivity.cqrollcall.com/) for association & advocacy professionals? Me either, but it's worth checking out.

HigherLogic has its [2015 State of Community Management](http://blog.higherlogic.com/have-you-started-reading-the-2015-state-of-community-management-report) study available for download; you shouldn't miss it.

And speaking of studies, have you participated in our [2015 State of Digital Marketing](https://pages.highroadsolution.com/take2015report) survey yet? 

[View full post](https://www.highroadsolutions.com/blog/6/5-weekly-roundup-recommended-reading-for-association-marketers)

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