Marketing automation software is being utilized today by a growing number of organizations. This is because they have come to realize that implementing marketing automation allows them to more effectively market on multiple online channels including email, website, and social media. So if your organization is considering the move to automation we have a great article, written by Lynn F. Anderson at Act-On, that you should read. The article suggests 6 steps to take first, to help ensure the smoothest implementation and the quickest success with your marketing automation transition.