---
title: "5/22/15 Weekly Roundup: Recommended Reading for Association Marketers"
description: Catch up on some of the latest news and information about association marketing & general marketing/technology.
---

[BAM! (Better Association Marketing) from HighRoad Solution ](https://www.highroadsolutions.com/blog)

# [5/22/15 Weekly Roundup: Recommended Reading for Association Marketers](https://www.highroadsolutions.com/blog/5/22/15-weekly-roundup-recommended-reading-for-association-marketers)

 Written by [Lisa Campo](https://www.highroadsolutions.com/blog/author/lisa-campo) | 5/22/15 3:13 PM

<http://associationsnow.com/2015/05/authenticity-keeping-real-goes-right/>

Happy long weekend, association marketers! Before you run off to enjoy your holiday, catch up on some of the latest news and information from the marketing world. 

[When Keeping It Real Goes Right](http://associationsnow.com/2015/05/authenticity-keeping-real-goes-right/): From [Associations Now](http://associationsnow.com/), learn how associations can become more authentic when communicating with their desired audiences.

[Marketing Investment Trends](http://blog.hubspot.com/marketing/marketing-investment-trends): How different types of companies are investing in their marketing. Has trends and distribution of responses for four industries: consumer products, information technology, financial services, and software. Lots of graphics! (via [HubSpot Marketing Blog](http://blog.hubspot.com/marketing))

[How to Write Like A Pro in a New Content Niche](http://contentmarketinginstitute.com/2015/05/write-pro-content-niche/): Out of your element? Not a writer? Not sure where to start when you're faced with a big, new marketing project? Neil Patel for [Content Marketing Institute](http://contentmarketinginstitute.com/) has a plan.

[World Wildlife Foundation’s #EndangeredEmoji Campaign Uses Twitter To Solicit Support And Donations For Endangered Species](http://marketingland.com/world-wildlife-foundations-endangeredemoji-campaign-uses-twitter-solicit-support-donations-endangered-species-129221): Now, this is pretty cool. See how the nonprofit WWF capitalized on already existing emojis to raise awareness about endangered species.

[The Disgustingly Simple Rule for Web Writing That's Often Hard To Swallow](http://www.copyblogger.com/simple-web-writing/): I devoured this post earlier in the week. Utility & creativity can mesh ... when it's useful. Otherwise, keep it simple! (Via [CopyBlogger](http://www.copyblogger.com/))

[Five Ways Your Content Marketing Needs to Grow Up](http://www.forbes.com/sites/jaysondemers/2015/05/19/5-ways-your-content-marketing-needs-to-grow-up/): Them's fighting words, [Forbes](http://www.forbes.com/). Basically, you need to have a strategy.

[Four Tips for Turning Employees Into Strategic Content Creators](http://www.marketingprofs.com/articles/2015/27705/four-tips-for-turning-employees-into-strategic-content-creators): Engage and educate your employees, and they'll become invaluable to your marketing strategy. (via [MarketingProfs](http://www.marketingprofs.com/articles), may require login)

Hope you all have a wonderful holiday weekend!

[View full post](https://www.highroadsolutions.com/blog/5/22/15-weekly-roundup-recommended-reading-for-association-marketers)

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