Being able to target promising leads through the use of personas is a crucial part of any successful inbound marketing campaign. Compiling strong data-backed profiles enable you to target prospective buyers in a more focused and relevant way. With personas, marketing and sales teams are able to create targeted strategies which attract higher quality leads and allow for a faster transition through the conversion funnel. Our partner BrightInfo, has an article written by Alex Embling, that explains how data-backed personas can shorten the sales cycle.
If you would like to learn more about personas, check out our Personas Toolkit. Learn what they are and how to create and use them effectively.