Video is the in thing now. YouTube has exploded in both the number of videos available to view and the number of viewers watching them. FaceBook is peppered with them. Video has higher conversion rates than many other marketing channels because users want to view content in this format. So it has become one of the hottest trends in marketing today. Video as a marketing tool can be quite effective for most organizations. But video can be an especially effective tool for associations and non-profits. An article by Paul Gannon, posted at Brightfind, explains why this is. He lists three reasons why video may be especially well-suited for the needs of associations and their marketing efforts.