---
title: "2017 Sherpa Summit:  5 Tactics To Use For Customer-Centric Email Marketing"
description: Help your organization become more customer-centric by using these five email tactics.
---

[BAM! (Better Association Marketing) from HighRoad Solution ](https://www.highroadsolutions.com/blog)

# [2017 Sherpa Summit:  5 Tactics To Use For Customer-Centric Email Marketing](https://www.highroadsolutions.com/blog/2017-sherpa-summit-5-tactics-to-use-for-customer-centric-email-marketing)

 Written by [Jeanette Hausner](https://www.highroadsolutions.com/blog/author/jeanette-hausner) | 4/28/17 3:23 PM

Recently Marketing Sherpa held their 2017 Sherpa Summit.  Marketing Sherpa Summits talk a great deal about customer-first or customer-centric marketing.  Customer-centric marketing is an approach that focuses on providing a positive customer experience throughout the buyer's journey.  This approach enhances the buyer's experience, promotes sales, and grows customer loyalty by promoting a positive customer-first environment.  Email marketing is a prime area where you can put the needs and concerns of the buyer first.  So at this year's summit, customer-centric email marketing was a big topic.

We found this [article](https://www.marketingsherpa.com/article/case-study/summit-2017-email-takeaways?utm_source=MS-list&utm_medium=email&utm_content=newsletter&utm_campaign=Email) written by Courtney Eckerle, Senior Managing Editor at MECLABS Institute, that pulls together the 5 best email marketing takeaways from the summit for customer-centric marketing.  These 5 email tactics can help you implement the changes needed in order to become more customer-centric.

- Tactic #1:  Grow your email channel using your brand's strengths.
- Tactic #2:  Use data to guide your customer journey.
- Tactic #3:  Always provide a clear conversion path.
- Tactic #4:  There are no boring subjects, only boring marketing.
- Tactic #5:  Don't gamble, use strategy for testing.

Each of these 5 tactics are explained in detail by providing real world examples of why and how other organizations implemented them. Check out these 5 tactics and see how you can move toward a more customer-centric organization.

 

 

[View full post](https://www.highroadsolutions.com/blog/2017-sherpa-summit-5-tactics-to-use-for-customer-centric-email-marketing)

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