Are you making the most use out of the contacts that are stored in your database? If you don't yet have marketing automation software, you probably aren't. By having automated email workflows set up, you can get more out of your current contacts. You can set up more personalized email workflows based on information you already have about your contacts. Email automation can help convert leads into customers and continually engage existing customers, promoting growth for your company. If you would like to increase engagement and activation with your current contacts this article, written by Pamela Vaughan at Hubspot, lists 13 email marketing automation workflows you should try.